BECAUSE FOOD HAS CHANGED

DECLINING QUALITY 

Many of the nutrients we get from whole foods (like veggies and fruits!) have gone missing in the Standard American Diet. Foods that used to come straight from a farm to our table are now being processed, and many of their valuable nutrients are replaced with chemicals, additives, and colors to enhance their flavor, extend their shelf-life, and make them look pretty.

DIET RELATED ILLNESS

Over sixty percent of Americans are dying from diet related illnesses. This means the foods we are eating (or AREN’T eating in many cases) are making us sick. We’re getting plenty of calories (or macronutrients) but we’re not getting all our little nutrients, (or micronutrients) that you would normally find in food. These little nutrients build strong bodies and minds, and protect us from illnesses. 

Accessibility

It’s not always easy to convince people that fresh, whole foods can be easily and affordably incorporated into our busylives. But, we aim to do just that. One piece of blanched broccoli, one purple (yes purple!) carrot at a time, we’re reminding kids (and adults) where food comes from, and we’re teaching them how to make it taste great.